Brand & Licensing Management

Appointed to manage the brand licensing rights for the Holden Racing Team and Red Bull Ampol Racing Team in 2015, this programme has flourished over the past 5 years to include all key categories and a strong alignment with select retailers.

Star Athletic is TPF Sports performance athleisure brand. Developed for elite sports, our range has been worn by the likes of Collingwood Football Club, Melbourne Storm and countless other sport and grassroot clubs.

No HSV or Holden Heritage vehicle is complete without a licensed custom plate. Licensed with Vic Roads and other national organisations, fans of our managed brands can secure a plate with their car brand and custom message to provide their car with that finished touch.

A huge success, this partnership with the world’s most famous board game, ignited the passion of HSV, Holden and Monopoly enthusiasts across Australia & New Zealand. This collaboration was one of Monopoly’s most successful local releases.

Created by TPF Sports, the Micro-figure brand was a licensing collaboration with the AFL, NRL and All Blacks. Supported by Coles through a purchase based collectable, the Micro-figures brand and related product extensions were the hottest licensed product in sport for many years.

After careful consideration, Team Penske appointed TPF Sports to manage the licensing extension of their on-track/online merchandise programme. Working across a collection of current and historical assets, the programme is positioned to provide an emotive connection to current and past lovers of the Dick Johnson managed team.

Developed to coincide with the 2019 retirement of Craig Lowndes, our role involved appointing a roster of licensees to develop a collection of memorabilia that celebrated his career, aligned with key moments and maximised the announcement commercially.

Developed by TPF Sports in collaboration with Disney, Holden and the Holden Racing Team. The livery of both HRT race cars were changed for the 2016 Bathurst 1000, which subsequently flowed into a merchandise programme, model cars and memorabilia. This licensing programme delivered massive media exposure and revenue to all stakeholders.

A collaboration with Jeanswest, this collection of stylised apparel celebrated Holden’s Heritage cars, providing both young and young at heart consumers the ability to buy into a collection of legendary brands.

Commissioned to celebrate the teams Championship winning year, this licensed book took a retrospective look inside the team and the factors that enabled it to be crowned both the Driver and Teams Champion.

Holden “workhorses” are those vehicles that have been used in various important vocations and applications across Australia, from farming to the police force and even the postal service. Working with Australia Post, these transport revolutionaries, from the 1951 Holden Utility to the latest VF11 Commodore are captured in a celebratory stamp pack.

Developed in conjunction with Holden’s end of production announcement, we were given exclusive access to Holden’s 160 year archives. From a treasure trove of old car brochures, letters, agreements and the like, the Holden Archives Collection was born.

We know men love their brand name fragrances and health products, and HSV is no different. Sold at Myer, David Jones and a host of specialist chemist retailers, this range of HSV licensed men’s health products showcased the breadth of our licensing capabilities.

Developed in conjunction with the Royal Australian Mint, this legal tender programme was developed to coincide with Holden’s 50th Bathurst Anniversary milestone and was beautifully presented in a metal rocket cover tin, complete with 8 collectable coins.

Aligned to the HRT / Star Wars Bathurst collaboration, our partnership with Biante models ensured that worldwide collectors could secure a piece of history. Developed in 1:18, 1:43, 1:64 size, these cars delivered Biante global sales and exposure.