Shops & Stores

Integrated into the broader Red Bull Ampol Racing Team (RBAR) Merchandise programme, consumers can shop the entire range at our RBAR Official Team Store. Integrated into Red Bull brand and marketing campaigns, our team of category experts are pushing the envelope around consumer behaviour, re-marketing and integrated campaigns to maximise the stores ROI.

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For over 5 years, we’ve managed the merchandise and retail activation rights for HRT & Red Bull Ampol Racing Team. Travelling to 14 Supercar events in Australia & New Zealand, our specialist events team deliver operational excellence via a world class retail store, from build, visual merchandising and POS integration, ensuring the Red Bull Ampol Racing Team brand is presented to the highest standard.

Wanting a better representation of its brand and merchandise programme, DJR Team Penske approached and licensed TPF Sports in April 2018. In February 2019, we commenced our management of the Shell V-Power Racing Team Track store at the Superloop Adelaide 500. Delivering a world class walk through store, brand activations, driver signing zones, driver & event product. Our collaboration with Team Penske has resulted in a first class customer, team and sponsor experience, not to mention a 30+% year 1 sales increase.

Supercar Champions in 2018 & 2019, Shell V-Power Racing is one of Australia’s Preeminent Racing Teams, with an unwavering position around brand standards. Understanding this, our e-commerce team worked with DJR Team Penske to qualify their objectives, requirements and expectations, before embarking on the creation of their website. The end result is a dynamic shop, with a host of features that have resulted in YOY growth of their e-commerce business.

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An extension of the broader track merchandise programme, the Milwaukee Racing Online Shop was developed in conjunction with the brand and marketing team at Milwaukee. Built on Magento 2, TPF Sports is managing all analytics, remarketing and creative for the website.

Commissioned to develop and manage the Milwaukee Racing Team store around key objectives, our events team created a tradie style store, that aligned with our clients objectives. Our service includes the warehousing, fulfilment and management of the shop, providing Milwaukee with an outsourced management solution.

Appointed in April 2019, TPF Sports is the licensed merchandise provider to the Monster Energy Racing Team. Responsible for the creation, development and manufacture of all merchandise, our role also extended to building a walk through store for the sale of merchandise at 14 Supercars events.

In addition to managing the entire merchandise programme for Monster Energy Racing Team, we were also required to deliver a best in breed eCommerce shop. Working with Monster, our eCommerce team ensured the site was on brand, easy to use and delivered all analytics, conversion metrics and reporting.

VISIT SHOP

Like many of our eCommerce managed stores, the Supercheap Auto Racing Team eCommerce Shop is an extension of our track solution, providing an avenue for supporters to access merchandise outside of race days. This website is supported with a marketing calendar based on upcoming events and seasonal campaigns.

VISIT SHOP

This programme is a great example of Australia’s preeminent motoring retailer, working with a leader in retail event activations. This collaboration has seen the Supercheap Auto Racing Team merchandise programme transition from a shipping container to a fully immersive walk through store, delivering increased sales, improved customer and brand experience.

Part of Tickford Racing, the Truck Assist merchandise programme involves range design, manufacture and the sale of merchandise in the Tickford merchandise outlet at 14 Supercars events.

Supporting the On-Track programme, we’ve also created and support an eCommerce Shop for this merchandise programme, allowing consumers, trade and partners of the team to access and order at a moment’s notice.

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Part of the Holden to GMSV evolution, our digital and merchandise teams have worked with GMSV to align their Holden heritage brands with their new GMSV brands, bringing together over 100 years of historical motoring brands. Our merchandise celebration is providing every Holden or GMSV lover with the world’s most comprehensive licensed merchandise destination.

Managing product manufacture, licensees, the marketing calendar, optimisation and
re-marketing, our team of experts will continue to innovate around seasonal ranges, anniversary product and brand licensing alignments.

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Appointed as the 2019 Disney / AO Merchandise & Retail Activations Partner, our collective events, sourcing and merchandising teams got to work. The end result was a eye catching range of Disney character merchandise, featuring the AO mark. The range and offer was positioned at children and the international tourist market, which was presented in a stand-alone Disney / AO outlet outside Rod Laver Arena.

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A true legend of Australian Motorsport, our celebratory range was developed in conjunction with the great man himself. Sold at Supercars events and on our Official Merchandise Shop, our souvenir programme leverages an integrated marketing calendar, scheduled product releases, posts and appearances to drive sales and exposure of the brand and programme.

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